‧Designed to match with corporate image
‧Font consolidation among offices
‧Font license is available for multiple users
‧Enhance corporate identity
A corporate logo being embedded into a typeface is only a keystroke away.
Here a designer has inserted the Monotype logo into a standard face.
"Type is one of the most important aspects of corporate branding-much more
important than the mere surface-level naming of a company. Type can serve as
a far-reaching and unifying communications tool for a corporation.
Standardized corporate fonts present a strong, consistent image to the
marketplace and bond together the thousands-and sometimes millions-of
diverse pieces of graphic communication a corporation produces."
Corporate branding is a marketing communications process-one that should be planned, strategically focused and integrated throughout the organization.
At the heart of a brand is type. A well-planned corporate identity includes
a strategy for consistent use of type. Although an elementary philosophy to
the professional designer, many companies pay little attention to the
importance of type management.
When effectively managed, a corporate font has exceptional unifying power.
Type is the one communications tool used by everyone within a company that
is also primary to external communication. Whether intended to create a
mundane internal document or a far-reaching strategic marketing statement,
type is at the heart of the communication process. If the same typeface is
used for all internal and external graphic communication, a corporation can
be assured that a consistent visual message is being delivered, and that
corporate culture is strengthened with every document produced.
Monotype has been one of the world's leading font suppliers for the past
decade. It has a team of experienced font designers, providing professional
custom font solution to corporate clients and design firms to match with
their corporate images.
In addition, many corporate clients require that their logo or other
important symbols be accessible from the keyboard as font images. Often,
they want to enable their employees to include the corporate logo in
documents. Making the logo accessible in the corporate font makes this easy
Type alone cannot sustain a successful brand name or corporate identity, but
a brand without a strong typeface will flounder trying to define itself.
Corporate font solutions are not limited to the design, or look, of the
typeface. It is also essential to provide corporate clients with the
characters and glyphs necessary for conducting global business.